Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided...
3 Quick E-Commerce Wins – How to Launch With a Bang
Some would suggest that it's a difficult time to launch any new business, while others will point to the case studies which show how...
Instagram Reels to have a shopping feature soon
Instagram Reels will soon be adding a shopping feature in India. The new feature was announced in October as something the company had in the...
15 mind-blowing stats about online shopping to guide your 2021 e-commerce strategy
’Tis the season for online shopping – but, really, hasn’t that been the case for nearly all of this pandemic-marred year? With brick-and-mortar stores...
Which Social Platform Is Best For Your Business: Twitter Or Instagram?
Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands,...
Ranking: Top 30 growth retailers led by Gymshark, Boohoo and Farfetch
PROMOTIONAL RESEARCH
Dominated by retailers, our latest Top 30 Growth Retailers ranking is critical reading in the run-up to Christmas as shoppers increasingly migrate online.
As...
11 Simple Steps To Start And Grow Your Business Instagram Page
As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple...
Key steps for making your retail business digital ready
The transition is no longer a choice, considering that customer experience and competitive standing depends on how quickly you can embrace modernisation.
Before you...
Assess These 5 Pillars to Determine If You Need a Marketing Firm
To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost...
Retailers Looking for the Discount Sweet Spot This Black Friday
You don’t need a crystal ball to foretell a few things about Black Friday and Cyber Week 2020.
#1) It will be unlike any shopping...
PAYMENTS
Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
