Unveiling the Strategies for Digital Marketing Success: An Exclusive Interview with Andreea Galiceanu-DWR Agency
In the dynamic realm of digital marketing, one agency has been consistently making waves with its innovative approach and tailor-made solutions. DWR Agency, a...
Book Review: Digital Personal Branding by Dario Sipos
This book is an absolute must-read and not just for those starting to build their own brand. This book will help you transform the...
What is Brand Marketing and Why Is It Crucial in Your Facebook Strategy?
When you’ve only got a limited marketing budget, and let’s face it, all budgets are limited, you want to get the biggest bang for your buck....
How to Generate Sales Leads with LinkedIn (Organic & Ad Strategies)
Want to get qualified leads flowing into your business around the clock?
Spoiler alert: you need to step up your LinkedIn game.
LinkedIn is the most...
How to Create an Effective Customer Journey Map
Whether you’re looking to recruit new customers or boost loyalty with your existing customers, it all starts with the same thing: getting to know...
Digital Personal Branding: Why to have a Personal Brand
In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their...
How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are....
The Difference Between Content Marketing & Content Strategy (& Why You Need Both)
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically.
If you’ve dabbled in it,...
Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided...
Personalized marketing in a competitive environment for brands and e-commerce retailers
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
