How to Generate Sales Leads with LinkedIn (Organic & Ad Strategies)
Want to get qualified leads flowing into your business around the clock?
Spoiler alert: you need to step up your LinkedIn game.
LinkedIn is the most...
How to Create an Effective Customer Journey Map
Whether you’re looking to recruit new customers or boost loyalty with your existing customers, it all starts with the same thing: getting to know...
Digital Personal Branding: Why to have a Personal Brand
In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their...
How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are....
The Difference Between Content Marketing & Content Strategy (& Why You Need Both)
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically.
If you’ve dabbled in it,...
Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided...
Personalized marketing in a competitive environment for brands and e-commerce retailers
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your...
Gianluca Cugini: The World Renowned Football and Sharks Statistician
How many famous football statisticians have a passion for Blue Sharks and Black tip sharks ?
There’s probably only one answer to that question, and...
4 Reasons Live-Streaming Video Will Improve Your Business’ Brand Awareness
Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put...
What is the Buyer’s Journey?
In a world of infinite options, there are endless ways to solve our problems.
As consumers, we’ve adapted by getting smarter, more shrewd, and better...
PAYMENTS
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
M-commerce payments boosted by coronavirus effect on eWallets
The coronavirus pandemic’s massive boost to digital wallet services in the offline arena with OEM Pay has been a key driver here.
The two single...
