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Six e-commerce personalization examples with tools and tips

PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided...
marketing_retail

Personalized marketing in a competitive environment for brands and e-commerce retailers

Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your...

Gianluca Cugini: The World Renowned Football and Sharks Statistician

How many famous football statisticians have a passion for Blue Sharks and Black tip sharks ? There’s probably only one answer to that question, and...
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4 Reasons Live-Streaming Video Will Improve Your Business’ Brand Awareness

Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put...
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What is the Buyer’s Journey?

In a world of infinite options, there are endless ways to solve our problems. As consumers, we’ve adapted by getting smarter, more shrewd, and better...
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The Best Brands On TikTok In 2020: A Quick Guide

TikTok has become a major player in a brand’s social media success. We saw a large sway of brands jumping on the TikTok hype in 2019,...
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11 Simple Steps To Start And Grow Your Business Instagram Page

As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple...
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“Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing” – Book Review

Digital marketing is a fast-growing field, with developing trends continuously being improved and adapted to a very dynamic environment. To keep your target retail audience engaged through...
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Assess These 5 Pillars to Determine If You Need a Marketing Firm

To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost...
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Why Shopee boldly pushed ahead with a retail pop-up despite low footfall in malls

At a time when malls are struggling to lure footfall, Shopee has taken a bold step in launching its pop-up store in partnership with...

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American Express expands small business perks as it reportedly falls under federal investigation

Dive Brief: Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Mastercard

Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud

If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
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M-commerce payments boosted by coronavirus effect on eWallets

The coronavirus pandemic’s massive boost to digital wallet services in the offline arena with OEM Pay has been a key driver here. The two single...