How-to-create-an-Instagram-page-for-Business

11 Simple Steps To Start And Grow Your Business Instagram Page

As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences....
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“Digital Retail Marketing”: Book Review

Digital marketing is a fast-growing field, with developing trends continuously being improved and adapted to a very dynamic environment. To keep your target retail audience...
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Assess These 5 Pillars to Determine If You Need a Marketing Firm

To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has...
tiger_wang

Why Shopee boldly pushed ahead with a retail pop-up despite low footfall in malls

At a time when malls are struggling to lure footfall, Shopee has taken a bold step in launching its pop-up store in...

How To Inspire Your Content Team To Have Better Ideas

Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging...

Warning Signs That You Are Creating Irrelevant Content

Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed...

Like Me Not: The End of Likes

How do you know a post is on fire and well on its way to becoming viral. Simple, you take a glance...

How To Catch Your Audiences’ Attention in Under Six Seconds

The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least,...

Creating an Influencer Marketing Strategy

For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals,  and others.  Often, there’s...

Five Reasons Catalogs are Making a Comeback With DTC Brands

Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct...

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buy now pay later

Q&A: Why a buy now, pay later payment option can increase sales and customer...

Every retailer has the goal of driving greater customer loyalty and increasing conversions, but when they are fine-tuning their conversion funnel, they...
Foot+Locker

Foot Locker extends Adyen payments partnership

@Adyen empowers the worlds biggest brands - like @footlocker - to scale their payments globally. Excited to announce our #omnichannel partnership across North America, Europe, and APAC.https://t.co/RTjPuLmfvY—...

How the $160B gift card market can catch up to the modern age of...

The following is a guest post from Roy Erez, CEO and co-founder of Loop Commerce. Views are the author's own.