Comparing-Instagram-and-Twitter

Which Social Platform Is Best For Your Business: Twitter Or Instagram?

Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands,...
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Retailers Looking for the Discount Sweet Spot This Black Friday

You don’t need a crystal ball to foretell a few things about Black Friday and Cyber Week 2020. #1) It will be unlike any shopping...
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Why Shopee boldly pushed ahead with a retail pop-up despite low footfall in malls

At a time when malls are struggling to lure footfall, Shopee has taken a bold step in launching its pop-up store in partnership with...
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Assess These 5 Pillars to Determine If You Need a Marketing Firm

To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost...

What Is SEO? Search Engine Optimisation Without The Jargon

Every brand under the sun has a website (including your competitors). If you want to truly reach your customers and bring in more revenue,...

Changes to Google Shopping: what you need to know

On January 31, Google imposed new requirements for price comparison websites operating within its Comparison Shopping Service (CSS) programme. Here’s how it affects UK...

Warning Signs That You Are Creating Irrelevant Content

Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed to flood...
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Key steps for making your retail business digital ready

The transition is no longer a choice, considering that customer experience and competitive standing depends on how quickly you can embrace modernisation. Before you...

What is technical SEO and why is it important

Search engine optimisation (SEO) involves more than keyword research and content creation — it also requires backend tasks not visible to the end user....

Voice-enabled purchasing on the rise

Out of the 27% of American consumers who owned voice-enabled devices last year, 28% of them used the technology to make purchases. This year,...

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Will Self-Checkout Ever Win Over Its Critics?

Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder. In a recent article in The Atlantic,...
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American Express expands small business perks as it reportedly falls under federal investigation

Dive Brief: Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Mastercard

Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud

If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......