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How Social Media Marketing Has Revolutionized The Gaming Industry?
The majority of the retailing operations for the gaming business are arranged through digital communications like YouTube and various other proficient message conveying platforms....
E-Commerce
MARKETING
Personalized marketing in a competitive environment for brands and e-commerce retailers
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your...
MOBILE
Like Me Not: The End of Likes
How do you know a post is on fire and well on its way to becoming viral. Simple, you take a glance at the...
TECHNOLOGY
Investing In Route Planning Software Enhances Efficiency For Transportation Industry
A large European FMCG firm implemented LogiNext Mile’s delivery management software in early 2020. By the end of the year, they managed to get 43% more...
Online commerce helped boost digital ad platforms like Meta and Google
Major tech companies reported an increase in ad revenue at their most recent quarterly reports, driven by e-commerce advertisers that continued to spend on...
L’Oréal offers first line of virtual makeup for social media, video calls
Brief:
L'Oréal Paris introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on...
Can YouTube Shopping Emulate China’s Live Shopping?
Fashion site Glossy shares how YouTube is pushing forward with video shopping in the wake of Instagram reducing its shopping features and TikTok increasing theirs with a...
CORPORATE NEWS
Inditex profits take a hit as sales soar
Spanish apparel conglomerate Inditex on Wednesday reported a fiscal year 2018 net sales increase of 3% (7% in local currencies) "to an all-time high"...
Caleres to close 133 Naturalizer stores in shift to digital
Dive Brief:
Shoe seller Caleres plans to close 133 stores under its Naturalizer women's footwear brand by the end of fiscal 2020 and pivot to a digital...
Amazon’s marketplace business is growing once again
Third-party seller services and overall marketplace growth helped fuel Amazon’s third-quarter earnings.
This past quarter, Amazon’s online stores business grew 7% year-over-year to $57.2 billion....
Walmart launches voice-activated grocery shopping
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant enabled devices including Google Home, iPhones and Android...
Walmart rolls out new baby registry experience
Walmart on Thursday announced plans to upgrade its baby registry process, which will feature a chatbot to create a more personalized experience for users...
TRENDS
Online commerce helped boost digital ad platforms like Meta and Google
Major tech companies reported an increase in ad revenue at their most recent quarterly reports, driven by e-commerce advertisers that continued to spend on...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
