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The Difference Between Content Marketing & Content Strategy (& Why You...
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically.
If you’ve dabbled in it,...
E-Commerce
MARKETING
Five Reasons Catalogs are Making a Comeback With DTC Brands
Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own.
The Sears Roebuck catalog was direct to consumer before DTC was an...
MOBILE
M-commerce payments boosted by coronavirus effect on eWallets
The coronavirus pandemic’s massive boost to digital wallet services in the offline arena with OEM Pay has been a key driver here.
The two single...
TECHNOLOGY
H&M integrates virtual assistant, live chat with Google services
Dive Brief:
In partnership with Nuance Communications, H&M is making its virtual assistant and live chat agents available via Google services like Google Maps and...
L’Oréal offers first line of virtual makeup for social media, video calls
Brief:
L'Oréal Paris introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on...
Apple credit card launches this summer
Apple announced in a press release on March 25 it will introduce a credit card called Apple Card.Touted as a "new kind of credit card," Apple...
Gartner: 5G will drive 100M people to shop in AR by next year
Brief:
The rollout of high-speed 5G mobile service is set to drive growth of augmented reality shopping to 100 million consumers by next year, researcher Gartner...
CORPORATE NEWS
Amazon’s marketplace business is growing once again
Third-party seller services and overall marketplace growth helped fuel Amazon’s third-quarter earnings.
This past quarter, Amazon’s online stores business grew 7% year-over-year to $57.2 billion....
What’s different about Levi’s
The brand has defined American denim since the 19th century by remaining a pioneer. Now Wall Street will have a say in its...
Caleres to close 133 Naturalizer stores in shift to digital
Dive Brief:
Shoe seller Caleres plans to close 133 stores under its Naturalizer women's footwear brand by the end of fiscal 2020 and pivot to a digital...
Urban Outfitters announces disappointing holiday sales, group CEO departure
Urban Outfitters, Inc. reported total company net sales for the two months ended December 31, 2020, decreased 8.4 percent over the same period last...
Walmart launches voice-activated grocery shopping
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant enabled devices including Google Home, iPhones and Android...
TRENDS
12 retailers walking a dangerous line toward bankruptcy in 2019
From J. Crew and Neiman Marcus to Francesca's, Pier 1 and Ascena Retail Group, the retail space remains rife with troubled businesses.
espite a big...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
