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Brand Metrics for Ecommerce Companies
Brand metrics describe how shoppers feel about a business and its products.
Brand metrics are often predictive, indicating how likely shoppers will purchase, and prescriptive,...
E-Commerce
MARKETING
Five Reasons Catalogs are Making a Comeback With DTC Brands
Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own.
The Sears Roebuck catalog was direct to consumer before DTC was an...
MOBILE
Develop an Ecommerce App that Can be Loved by Thousands
When it comes to develop an ecommerce app, it can be beneficial for your mobility platform and to target your ecommerce sector. Mobile ecommerce is...
TECHNOLOGY
Gartner: 5G will drive 100M people to shop in AR by next year
Brief:
The rollout of high-speed 5G mobile service is set to drive growth of augmented reality shopping to 100 million consumers by next year, researcher Gartner...
Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
Porsche collaborates with Huawei on new smartwatch
Geopolitics and technology make very poor bedfellows, if you believe everything you read. However, more and more of us are happy to sally forth...
Apple credit card launches this summer
Apple announced in a press release on March 25 it will introduce a credit card called Apple Card.Touted as a "new kind of credit card," Apple...
CORPORATE NEWS
Amazon’s marketplace business is growing once again
Third-party seller services and overall marketplace growth helped fuel Amazon’s third-quarter earnings.
This past quarter, Amazon’s online stores business grew 7% year-over-year to $57.2 billion....
5 retailers winning despite the pandemic
The coronavirus pandemic disrupted virtually every segment of the retail industry and created an incomparable sense of uncertainty.
Between dealing with both supply and demand...
Senreve appoints chief operating officer and new board members
Luxury handbag brand Senreve has named Jenny Oh as its new chief operating officer, effective November 11, alongside the appointment of two new board...
Walmart rolls out new baby registry experience
Walmart on Thursday announced plans to upgrade its baby registry process, which will feature a chatbot to create a more personalized experience for users...
Urban Outfitters announces disappointing holiday sales, group CEO departure
Urban Outfitters, Inc. reported total company net sales for the two months ended December 31, 2020, decreased 8.4 percent over the same period last...
TRENDS
Walmart overtaking Amazon? Not so fast
Purchase frequency and even Prime membership at Amazon is declining, while Walmart is on the rise, according to a consumer study from retail analytics...
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PAYMENTS
Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
