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What is technical SEO and why is it important
Search engine optimisation (SEO) involves more than keyword research and content creation — it also requires backend tasks not visible to the end user....
E-Commerce
MARKETING
Why Shopee boldly pushed ahead with a retail pop-up despite low...
At a time when malls are struggling to lure footfall, Shopee has taken a bold step in launching its pop-up store in partnership with...
MOBILE
Men, women not so different when it comes to shopping behavior
Over two-thirds of men and two-thirds of women do the majority of their shopping online and more than two-thirds of men and women are...
TECHNOLOGY
L’Oréal offers first line of virtual makeup for social media, video calls
Brief:
L'Oréal Paris introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on...
Walgreens Boots Alliance’s heavy focus on digitalization to save up to $600M
Dive Brief:
As Walgreens Boots Alliance (WBA) continues its "digitalization" efforts, the company stands to reduce annual IT cash spend by between $500 million and $600...
The 50 Best Digital Marketing Tools
Digital marketing has never been more important to businesses than right now.
With a whopping 31.1% growth on online shopping and a surge in Aussies starting new businesses,...
Can YouTube Shopping Emulate China’s Live Shopping?
Fashion site Glossy shares how YouTube is pushing forward with video shopping in the wake of Instagram reducing its shopping features and TikTok increasing theirs with a...
CORPORATE NEWS
Senreve appoints chief operating officer and new board members
Luxury handbag brand Senreve has named Jenny Oh as its new chief operating officer, effective November 11, alongside the appointment of two new board...
Walmart rolls out new baby registry experience
Walmart on Thursday announced plans to upgrade its baby registry process, which will feature a chatbot to create a more personalized experience for users...
Alibaba in crosshairs of growing antitrust scrutiny in China
Alibaba Group Holding Ltd.'s dominant position in the online retail and digital payments markets make it the most likely target of growing antitrust scrutiny...
Inditex profits take a hit as sales soar
Spanish apparel conglomerate Inditex on Wednesday reported a fiscal year 2018 net sales increase of 3% (7% in local currencies) "to an all-time high"...
A new era for Amazon as Jeff Bezos hands over CEO role
In an internal letter to Amazon.com employees yesterday, Jeff Bezos announced that he will be stepping down as chief executive of the company in the third...
TRENDS
What Lies Ahead in the Future of Omnichannel?
The importance of omnichannel operations is well established, and that is driving customer expectations higher than ever. In 2020, Gartner estimated that 60% of B2C...
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PAYMENTS
Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
