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Burberry is the first brand to get an Apple Music channel
All right. Well, take care yourself. I guess that's what you're best, presence old master? A tremor in the Force. The last time felt...
E-Commerce
MARKETING
Personalized marketing in a competitive environment for brands and e-commerce retailers
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your...
MOBILE
Only 7% of retailers offer a shared cart across channels
Fifty-six percent of consumers said they likely would shop at retailers that offer a shared shopping cart across channels, but only 7% retailers offer...
TECHNOLOGY
The Xbox has been transformed into a highly designed object
The last quarter of 2020 saw the global launch of two major next gen products, Sony’s PlayStation 5 and Microsoft’s Xbox Series X, together...
With driverless trucks, trucking would not be the same
The autonomous vehicle (AV) niche is gaining momentum, with incumbent automakers and high-profile startups pushing pilot vehicles on public roads and testing their technology...
Online commerce helped boost digital ad platforms like Meta and Google
Major tech companies reported an increase in ad revenue at their most recent quarterly reports, driven by e-commerce advertisers that continued to spend on...
Unveiling the Strategies for Digital Marketing Success: An Exclusive Interview with Andreea Galiceanu-DWR Agency
In the dynamic realm of digital marketing, one agency has been consistently making waves with its innovative approach and tailor-made solutions. DWR Agency, a...
CORPORATE NEWS
Inditex profits take a hit as sales soar
Spanish apparel conglomerate Inditex on Wednesday reported a fiscal year 2018 net sales increase of 3% (7% in local currencies) "to an all-time high"...
What’s different about Levi’s
The brand has defined American denim since the 19th century by remaining a pioneer. Now Wall Street will have a say in its...
Walmart rolls out new baby registry experience
Walmart on Thursday announced plans to upgrade its baby registry process, which will feature a chatbot to create a more personalized experience for users...
The government just blocked another razor startup from getting acquired
The Federal Trade Commission announced it would sue to block Proctor & Gamble’s purchase of razor and body care company Billie on December 8th, citing P&G’s...
Walmart launches voice-activated grocery shopping
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant enabled devices including Google Home, iPhones and Android...
TRENDS
Why Does Celebrity Advertising Work?
Actor/comedian Jim Gaffigan is starring in new commercials supporting Walmart’s Straight Talk Wireless family plans, actress Emma Roberts fronted Saks’ spring campaign, and hip-hop icon Snoop Dogg recently signed on...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
