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How to Create an Effective Customer Journey Map
Whether you’re looking to recruit new customers or boost loyalty with your existing customers, it all starts with the same thing: getting to know...
E-Commerce
MARKETING
Five Reasons Catalogs are Making a Comeback With DTC Brands
Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own.
The Sears Roebuck catalog was direct to consumer before DTC was an...
MOBILE
Like Me Not: The End of Likes
How do you know a post is on fire and well on its way to becoming viral. Simple, you take a glance at the...
TECHNOLOGY
Online commerce helped boost digital ad platforms like Meta and Google
Major tech companies reported an increase in ad revenue at their most recent quarterly reports, driven by e-commerce advertisers that continued to spend on...
Instagram Reels to have a shopping feature soon
Instagram Reels will soon be adding a shopping feature in India. The new feature was announced in October as something the company had in the...
H&M integrates virtual assistant, live chat with Google services
Dive Brief:
In partnership with Nuance Communications, H&M is making its virtual assistant and live chat agents available via Google services like Google Maps and...
Walmart gamifies store associate training with Spark City
Dive Brief:
Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store...
CORPORATE NEWS
GameStop lost $673M last year
GameStop on Tuesday reported that in its fourth quarter, which had one less selling week than the year-ago quarter, total global sales fell 7.6%...
Inditex profits take a hit as sales soar
Spanish apparel conglomerate Inditex on Wednesday reported a fiscal year 2018 net sales increase of 3% (7% in local currencies) "to an all-time high"...
Walmart rolls out new baby registry experience
Walmart on Thursday announced plans to upgrade its baby registry process, which will feature a chatbot to create a more personalized experience for users...
Under Armour faces investigation into accounting practices
Under Armour is under investigation by the Securities and Exchange Commission and the Justice Department over its accounting practices, particularly around whether the retailer...
5 retailers winning despite the pandemic
The coronavirus pandemic disrupted virtually every segment of the retail industry and created an incomparable sense of uncertainty.
Between dealing with both supply and demand...
TRENDS
Walmart overtaking Amazon? Not so fast
Purchase frequency and even Prime membership at Amazon is declining, while Walmart is on the rise, according to a consumer study from retail analytics...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
