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Why Does Celebrity Advertising Work?
Actor/comedian Jim Gaffigan is starring in new commercials supporting Walmart’s Straight Talk Wireless family plans, actress Emma Roberts fronted Saks’ spring campaign, and hip-hop icon Snoop Dogg recently signed on...
E-Commerce
MARKETING
4 Reasons Live-Streaming Video Will Improve Your Business’ Brand Awareness
Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put...
MOBILE
How to Choose a Perfect Mobile App Development Company
Sometimes having a plethora of options makes choosing the best solution for your project even more difficult. In 2019, the United States alone had...
TECHNOLOGY
Gartner: 5G will drive 100M people to shop in AR by next year
Brief:
The rollout of high-speed 5G mobile service is set to drive growth of augmented reality shopping to 100 million consumers by next year, researcher Gartner...
Chipotle’s expansion plans include adding ‘digital-only’ restaurants to its menu
Chipotle Mexican Grill has announced plans to open its first “digital-only restaurant” tomorrow. The Chipotle Digital Kitchen, as it is being called, is located “just outside...
Has Omnichannel Retailing Made Malls More Relevant?
A study from Coresight Research found traffic at U.S. shopping malls has strongly recovered to surpass pre-Covid levels. The research firm believes brands within malls are...
Tommy Hilfiger to transition design process to digital
Tommy Hilfiger on Thursday announced it has established STITCH, a tech incubator dedicated to digitizing the company's design process. The company plans to completely transition...
CORPORATE NEWS
5 retailers winning despite the pandemic
The coronavirus pandemic disrupted virtually every segment of the retail industry and created an incomparable sense of uncertainty.
Between dealing with both supply and demand...
GameStop lost $673M last year
GameStop on Tuesday reported that in its fourth quarter, which had one less selling week than the year-ago quarter, total global sales fell 7.6%...
Walmart launches voice-activated grocery shopping
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant enabled devices including Google Home, iPhones and Android...
Under Armour faces investigation into accounting practices
Under Armour is under investigation by the Securities and Exchange Commission and the Justice Department over its accounting practices, particularly around whether the retailer...
Caleres to close 133 Naturalizer stores in shift to digital
Dive Brief:
Shoe seller Caleres plans to close 133 stores under its Naturalizer women's footwear brand by the end of fiscal 2020 and pivot to a digital...
TRENDS
What Is a .STORE Domain? A Complete Guide to Branding an...
2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs.
According to McKinsey, the number...
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PAYMENTS
Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
