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AR tops list of tech that makes users view a brand...
Augmented reality (AR) is the most likely technology to make consumers think a brand is innovative, although most cutting-edge tech fall flat, per a...
E-Commerce
MARKETING
Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided...
MOBILE
Visa expands contactless payment app availability
Dive Brief:
Visa on Wednesday announced that its Visa Tap to Phone product is available in over 15 markets and will expand to the United States next...
TECHNOLOGY
The 50 Best Digital Marketing Tools
Digital marketing has never been more important to businesses than right now.
With a whopping 31.1% growth on online shopping and a surge in Aussies starting new businesses,...
Apple credit card launches this summer
Apple announced in a press release on March 25 it will introduce a credit card called Apple Card.Touted as a "new kind of credit card," Apple...
Has Omnichannel Retailing Made Malls More Relevant?
A study from Coresight Research found traffic at U.S. shopping malls has strongly recovered to surpass pre-Covid levels. The research firm believes brands within malls are...
Can YouTube Shopping Emulate China’s Live Shopping?
Fashion site Glossy shares how YouTube is pushing forward with video shopping in the wake of Instagram reducing its shopping features and TikTok increasing theirs with a...
CORPORATE NEWS
What’s different about Levi’s
The brand has defined American denim since the 19th century by remaining a pioneer. Now Wall Street will have a say in its...
Under Armour faces investigation into accounting practices
Under Armour is under investigation by the Securities and Exchange Commission and the Justice Department over its accounting practices, particularly around whether the retailer...
5 retailers winning despite the pandemic
The coronavirus pandemic disrupted virtually every segment of the retail industry and created an incomparable sense of uncertainty.
Between dealing with both supply and demand...
GameStop lost $673M last year
GameStop on Tuesday reported that in its fourth quarter, which had one less selling week than the year-ago quarter, total global sales fell 7.6%...
Walmart launches voice-activated grocery shopping
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant enabled devices including Google Home, iPhones and Android...
TRENDS
Walmart overtaking Amazon? Not so fast
Purchase frequency and even Prime membership at Amazon is declining, while Walmart is on the rise, according to a consumer study from retail analytics...
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PAYMENTS
Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......


