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Creating an Influencer Marketing Strategy
For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need...
E-Commerce
MARKETING
The shift to community-driven marketing
Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community....
MOBILE
Amazon, Walmart dominate shopping app downloads in 2020: report
Dive Brief:
Amazon, Walmart and Wish were the top three most downloaded shopping apps in the U.S. in 2020, according to a new report by Apptopia. Amazon...
TECHNOLOGY
Tommy Hilfiger to transition design process to digital
Tommy Hilfiger on Thursday announced it has established STITCH, a tech incubator dedicated to digitizing the company's design process. The company plans to completely transition...
With driverless trucks, trucking would not be the same
The autonomous vehicle (AV) niche is gaining momentum, with incumbent automakers and high-profile startups pushing pilot vehicles on public roads and testing their technology...
The 50 Best Digital Marketing Tools
Digital marketing has never been more important to businesses than right now.
With a whopping 31.1% growth on online shopping and a surge in Aussies starting new businesses,...
The Xbox has been transformed into a highly designed object
The last quarter of 2020 saw the global launch of two major next gen products, Sony’s PlayStation 5 and Microsoft’s Xbox Series X, together...
CORPORATE NEWS
Under Armour faces investigation into accounting practices
Under Armour is under investigation by the Securities and Exchange Commission and the Justice Department over its accounting practices, particularly around whether the retailer...
A new era for Amazon as Jeff Bezos hands over CEO role
In an internal letter to Amazon.com employees yesterday, Jeff Bezos announced that he will be stepping down as chief executive of the company in the third...
Walmart rolls out new baby registry experience
Walmart on Thursday announced plans to upgrade its baby registry process, which will feature a chatbot to create a more personalized experience for users...
Walmart launches voice-activated grocery shopping
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant enabled devices including Google Home, iPhones and Android...
Amazon’s marketplace business is growing once again
Third-party seller services and overall marketplace growth helped fuel Amazon’s third-quarter earnings.
This past quarter, Amazon’s online stores business grew 7% year-over-year to $57.2 billion....
TRENDS
What’s hot in retail technology investments right now?
1. M&S
Hermes UK has announced that Marks & Spencer is its first retail partner to use its new video technology – Hermes Play.
This allows...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
