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Creating an Influencer Marketing Strategy
For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need...
E-Commerce
MARKETING
WSJ: Amazon tests private label pop-ups on product pages
A mobile pop-up ad experiment has come and gone at Amazon but it's creating a stir nevertheless: The e-commerce giant recently experimented with mobile...
MOBILE
Only 7% of retailers offer a shared cart across channels
Fifty-six percent of consumers said they likely would shop at retailers that offer a shared shopping cart across channels, but only 7% retailers offer...
TECHNOLOGY
Evaluating the viability of AI in the workplace
It's becoming increasingly important for organizational leaders to consider the potential impact of artificial intelligence on company culture. Recent research estimates that one in...
Tommy Hilfiger to transition design process to digital
Tommy Hilfiger on Thursday announced it has established STITCH, a tech incubator dedicated to digitizing the company's design process. The company plans to completely transition...
Walmart gamifies store associate training with Spark City
Dive Brief:
Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store...
Instagram Reels to have a shopping feature soon
Instagram Reels will soon be adding a shopping feature in India. The new feature was announced in October as something the company had in the...
CORPORATE NEWS
Urban Outfitters announces disappointing holiday sales, group CEO departure
Urban Outfitters, Inc. reported total company net sales for the two months ended December 31, 2020, decreased 8.4 percent over the same period last...
The government just blocked another razor startup from getting acquired
The Federal Trade Commission announced it would sue to block Proctor & Gamble’s purchase of razor and body care company Billie on December 8th, citing P&G’s...
Senreve appoints chief operating officer and new board members
Luxury handbag brand Senreve has named Jenny Oh as its new chief operating officer, effective November 11, alongside the appointment of two new board...
What’s different about Levi’s
The brand has defined American denim since the 19th century by remaining a pioneer. Now Wall Street will have a say in its...
Alibaba in crosshairs of growing antitrust scrutiny in China
Alibaba Group Holding Ltd.'s dominant position in the online retail and digital payments markets make it the most likely target of growing antitrust scrutiny...
TRENDS
Ranking: Top 30 growth retailers led by Gymshark, Boohoo and Farfetch
PROMOTIONAL RESEARCH
Dominated by retailers, our latest Top 30 Growth Retailers ranking is critical reading in the run-up to Christmas as shoppers increasingly migrate online.
As...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
