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Creating an Influencer Marketing Strategy
For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need...
E-Commerce
MARKETING
Gianluca Cugini: The World Renowned Football and Sharks Statistician
How many famous football statisticians have a passion for Blue Sharks and Black tip sharks ?
There’s probably only one answer to that question, and...
MOBILE
Google Mobile First Index – Zero Desktop Content March 2021
Google’s John Mueller provided new information about the new Mobile First Index. The big news is that desktop only sites will be completely dropped...
TECHNOLOGY
Walmart gamifies store associate training with Spark City
Dive Brief:
Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store...
With driverless trucks, trucking would not be the same
The autonomous vehicle (AV) niche is gaining momentum, with incumbent automakers and high-profile startups pushing pilot vehicles on public roads and testing their technology...
Can YouTube Shopping Emulate China’s Live Shopping?
Fashion site Glossy shares how YouTube is pushing forward with video shopping in the wake of Instagram reducing its shopping features and TikTok increasing theirs with a...
Gartner: 5G will drive 100M people to shop in AR by next year
Brief:
The rollout of high-speed 5G mobile service is set to drive growth of augmented reality shopping to 100 million consumers by next year, researcher Gartner...
CORPORATE NEWS
GameStop lost $673M last year
GameStop on Tuesday reported that in its fourth quarter, which had one less selling week than the year-ago quarter, total global sales fell 7.6%...
What’s different about Levi’s
The brand has defined American denim since the 19th century by remaining a pioneer. Now Wall Street will have a say in its...
Walmart launches voice-activated grocery shopping
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant enabled devices including Google Home, iPhones and Android...
5 retailers winning despite the pandemic
The coronavirus pandemic disrupted virtually every segment of the retail industry and created an incomparable sense of uncertainty.
Between dealing with both supply and demand...
Urban Outfitters announces disappointing holiday sales, group CEO departure
Urban Outfitters, Inc. reported total company net sales for the two months ended December 31, 2020, decreased 8.4 percent over the same period last...
TRENDS
Digital Content Marketing Strategy: How It Helps You Grow
Digital content marketing strategy helps businesses promote their products, build trust with the audience, and create sales and long-term relationships.
The wide availability of digital...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
