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A Quick Guide To Mastering Social Media Algorithms
Social media algorithms – the holy grail of internet marketing – ask around and someone’s bound to tell you it’s the difference between a...
E-Commerce
MARKETING
What is Brand Marketing and Why Is It Crucial in Your...
When you’ve only got a limited marketing budget, and let’s face it, all budgets are limited, you want to get the biggest bang for your buck....
MOBILE
How To Catch Your Audiences’ Attention in Under Six Seconds
The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in...
TECHNOLOGY
Can YouTube Shopping Emulate China’s Live Shopping?
Fashion site Glossy shares how YouTube is pushing forward with video shopping in the wake of Instagram reducing its shopping features and TikTok increasing theirs with a...
L’Oréal offers first line of virtual makeup for social media, video calls
Brief:
L'Oréal Paris introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on...
Walmart gamifies store associate training with Spark City
Dive Brief:
Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store...
Online commerce helped boost digital ad platforms like Meta and Google
Major tech companies reported an increase in ad revenue at their most recent quarterly reports, driven by e-commerce advertisers that continued to spend on...
CORPORATE NEWS
5 retailers winning despite the pandemic
The coronavirus pandemic disrupted virtually every segment of the retail industry and created an incomparable sense of uncertainty.
Between dealing with both supply and demand...
A new era for Amazon as Jeff Bezos hands over CEO role
In an internal letter to Amazon.com employees yesterday, Jeff Bezos announced that he will be stepping down as chief executive of the company in the third...
Amazon’s marketplace business is growing once again
Third-party seller services and overall marketplace growth helped fuel Amazon’s third-quarter earnings.
This past quarter, Amazon’s online stores business grew 7% year-over-year to $57.2 billion....
Walmart launches voice-activated grocery shopping
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant enabled devices including Google Home, iPhones and Android...
The government just blocked another razor startup from getting acquired
The Federal Trade Commission announced it would sue to block Proctor & Gamble’s purchase of razor and body care company Billie on December 8th, citing P&G’s...
TRENDS
Department stores make a bid for relevancy
Legacy players like Macy's and Nordstrom have ramped up efforts to appeal to consumers. But is a facelift enough to entice shoppers back...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
