Instagram Reels to have a shopping feature soon
Instagram Reels will soon be adding a shopping feature in India. The new feature was announced in October as something the company had in the...
Digital Content Marketing Strategy: How It Helps You Grow
Digital content marketing strategy helps businesses promote their products, build trust with the audience, and create sales and long-term relationships.
The wide availability of digital...
Personal Branding Trends That Actually Work on Social Media
If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a...
3 Quick E-Commerce Wins – How to Launch With a Bang
Some would suggest that it's a difficult time to launch any new business, while others will point to the case studies which show how...
A Quick Guide To Mastering Social Media Algorithms
Social media algorithms – the holy grail of internet marketing – ask around and someone’s bound to tell you it’s the difference between a...
Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided...
Changes to Google Shopping: what you need to know
On January 31, Google imposed new requirements for price comparison websites operating within its Comparison Shopping Service (CSS) programme. Here’s how it affects UK...
Why Shopee boldly pushed ahead with a retail pop-up despite low footfall in malls
At a time when malls are struggling to lure footfall, Shopee has taken a bold step in launching its pop-up store in partnership with...
Amazon, Walmart dominate shopping app downloads in 2020: report
Dive Brief:
Amazon, Walmart and Wish were the top three most downloaded shopping apps in the U.S. in 2020, according to a new report by Apptopia. Amazon...
With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
In addition to...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......