Brand Metrics for Ecommerce Companies
Brand metrics describe how shoppers feel about a business and its products.
Brand metrics are often predictive, indicating how likely shoppers will purchase, and prescriptive,...
Why Shopee boldly pushed ahead with a retail pop-up despite low footfall in malls
At a time when malls are struggling to lure footfall, Shopee has taken a bold step in launching its pop-up store in partnership with...
Amazon, Walmart dominate shopping app downloads in 2020: report
Dive Brief:
Amazon, Walmart and Wish were the top three most downloaded shopping apps in the U.S. in 2020, according to a new report by Apptopia. Amazon...
With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
In addition to...
Online commerce helped boost digital ad platforms like Meta and Google
Major tech companies reported an increase in ad revenue at their most recent quarterly reports, driven by e-commerce advertisers that continued to spend on...
Retailers Looking for the Discount Sweet Spot This Black Friday
You don’t need a crystal ball to foretell a few things about Black Friday and Cyber Week 2020.
#1) It will be unlike any shopping...
19 Best Deal Websites & Online Shopping Platforms for Deep Discounts
According to the Federal Reserve Bank of St. Louis, total U.S. retail e-commerce sales topped $209 billion in the third quarter of 2020, an all-time...
Analysis: Surviving and thriving in the new retail
“If you’re selling stuff, you’re knackered, frankly.” Not so long ago, those words might have got backs up at Retail Week Live. But not...
Assess These 5 Pillars to Determine If You Need a Marketing Firm
To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost...
Four Things Premium Brands Should Know Before Selling on Amazon Vendor Central
In May 2020, eCommerce platform Shopify became Canada’s most valuable company. Regardless of the company’s ability to maintain its top position, the unexpected change...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
