What is the Buyer’s Journey?
In a world of infinite options, there are endless ways to solve our problems.
As consumers, we’ve adapted by getting smarter, more shrewd, and better...
The Best Brands On TikTok In 2020: A Quick Guide
TikTok has become a major player in a brand’s social media success.
We saw a large sway of brands jumping on the TikTok hype in 2019,...
Even with new funding, Uber is asked whether Uber Freight fits
Uber Freight had a strong quarter compared to last year but in the company’s earnings call, the one question asked about the unit of...
11 Simple Steps To Start And Grow Your Business Instagram Page
As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple...
Senreve appoints chief operating officer and new board members
Luxury handbag brand Senreve has named Jenny Oh as its new chief operating officer, effective November 11, alongside the appointment of two new board...
“Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing” – Book Review
Digital
marketing is a fast-growing field, with developing trends continuously being
improved and adapted to a very dynamic environment. To keep your target retail
audience engaged through...
Black Friday’s too late this year. Is Prime Day just in time?
After months of speculation around just when Amazon would go through with its annual Prime Day sale, usually held in July, it has finally landed in mid-October. That...
Foot Locker extends Adyen payments partnership
@Adyen empowers the worlds biggest brands - like @footlocker - to scale their payments globally. Excited to announce our #omnichannel partnership across North America, Europe, and APAC.https://t.co/RTjPuLmfvY— Brian Dammeir...
Key steps for making your retail business digital ready
The transition is no longer a choice, considering that customer experience and competitive standing depends on how quickly you can embrace modernisation.
Before you...
Assess These 5 Pillars to Determine If You Need a Marketing Firm
To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost...
PAYMENTS
Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
