“Digital Retail Marketing”: Book Review

The essential guide to low-cost successful content marketing

"Digital Retail Marketing" by Dario Sipos

Digital marketing is a fast-growing field, with developing trends continuously being improved and adapted to a very dynamic environment. To keep your target retail audience engaged through the buyer’s journey, you need to stay on top of new developments in the field and implement strategies at the cutting edge of your business’s area of activity.

At first, Digital marketing can seem to be a very complex field. We often hear of content marketing creation, search engine optimization (SEO), social media marketing, email marketing, and web analytics. Whether your goal is to be a digital marketing generalist or specialize yourself in one specific area, it definitely helps if you understand the whole digital marketing environment.

If you want to speed up your understanding of how digital marketing works and how it can be applied specifically in the Retail Industry, “Digital Retail Marketing” book, authored by Dario Sipos, offers you a great starting point, being an essential guide to low-cost successful content marketing. Reading it, it will give you the knowledge required to succeed as a marketer in the Retail industry.

The book begins by presenting the fundamentals of retail marketing in a digital age and the reality of online marketing. Afterward, it focuses on internet traffic and algorithms, content creation, story branding, the importance of creating and maintaining media platforms, and social media platforms. Once you lay the foundations for all these areas, in its last chapter, the book teaches you, through a detailed step-by-step guide, how to apply all the information you read about in its previous chapters.

After reading “Digital Retail Marketing” book, you will know:

  • What steps to take to make your retail marketing work online
  • The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine
  • The psychology behind acquiring users online and how social media algorithms work
  • How successful content marketing grows your retail brand while keeping costs low
  • How to build an actionable content marketing plan quickly

Why do we recommend you read this book? Because we believe “Digital Retail Marketing” might be the best retail marketing book for creating online results in a simple, affordable way in the last decade. This book delivers completely refreshing ideas on how to create online marketing for retailers, shedding light on what usually is considered complex.

About the author: Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. Dario has built his unique skill set during 10+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands.

To find out more information about this book and the author, visit www.dariosipos.com/books and Amazon.