Why Does Celebrity Advertising Work?
Actor/comedian Jim Gaffigan is starring in new commercials supporting Walmart’s Straight Talk Wireless family plans, actress Emma Roberts fronted Saks’ spring campaign, and hip-hop icon Snoop Dogg recently signed on...
Retailers Looking for the Discount Sweet Spot This Black Friday
You don’t need a crystal ball to foretell a few things about Black Friday and Cyber Week 2020.
#1) It will be unlike any shopping...
Is Instacart Showing How AI Will Transform the Grocery Experience?
Instacart announced a series of AI-driven upgrades to its websites, apps, and smart carts that promise to help grocery shoppers with education, discovery, and checkout.
On...
Importance of Investing In Marketing During Economic Downturn
When inflation rises, and when economic signals are bad, businesses typically cut costs. This is a natural and wholly understandable progression — if the...
Six Numbers That Explain The Fate of Department Stores
Department stores were the 20th century's marvelous shopping destination. Retailers that were filled with varied and often unique merchandise, offering high levels of convenience and...
AR tops list of tech that makes users view a brand as innovative, study...
Augmented reality (AR) is the most likely technology to make consumers think a brand is innovative, although most cutting-edge tech fall flat, per a...
The Difference Between Content Marketing & Content Strategy (& Why You Need Both)
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically.
If you’ve dabbled in it,...
TOP 10 Cross-Border Retailers in Europe 2022. Who ranked the best?
Cross-Border Commerce Europe publishes the "TOP 500 Cross-Border Retail Europe" is the third edition of an annual ranking of the top 500 European cross-border...
12 retailers walking a dangerous line toward bankruptcy in 2019
From J. Crew and Neiman Marcus to Francesca's, Pier 1 and Ascena Retail Group, the retail space remains rife with troubled businesses.
espite a big...
Libra, the cryptocurrency that Facebook would launch at the beginning of the following year
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
According to a report by the Financial Times, Libra, the Facebook-led digital...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
