Walmart overtaking Amazon? Not so fast

Purchase frequency and even Prime membership at Amazon is declining, while Walmart is on the rise, according to a consumer study from retail analytics...

The shift to community-driven marketing

Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community....
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Senreve appoints chief operating officer and new board members

Luxury handbag brand Senreve has named Jenny Oh as its new chief operating officer, effective November 11, alongside the appointment of two new board...

Why Does Celebrity Advertising Work?

Actor/comedian Jim Gaffigan is starring in new commercials supporting Walmart’s Straight Talk Wireless family plans, actress Emma Roberts fronted Saks’ spring campaign, and hip-hop icon Snoop Dogg recently signed on...
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Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud

If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
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More retailers are paring back on distribution centers as part of their cost-cutting initiatives

Distribution centers, an area that received a massive amount of investment from retailers in recent years, are now starting to be the target of...

Fashion Week Parties: Night 4

All right. Well, take care yourself. I guess that's what you're best, presence old master? A tremor in the Force. The last time felt...
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What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly

2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs. According to McKinsey, the number...

How To Catch Your Audiences’ Attention in Under Six Seconds

The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in...

AR tops list of tech that makes users view a brand as innovative, study...

Augmented reality (AR) is the most likely technology to make consumers think a brand is innovative, although most cutting-edge tech fall flat, per a...

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Will Self-Checkout Ever Win Over Its Critics?

Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder. In a recent article in The Atlantic,...
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American Express expands small business perks as it reportedly falls under federal investigation

Dive Brief: Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Mastercard

Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud

If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......