Creating an Influencer Marketing Strategy
For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need...
The power of print marketing
With a variety of ways to connect with your customers — websites, print ads, traditional advertising, content marketing and more — it can be...
Under Armour faces investigation into accounting practices
Under Armour is under investigation by the Securities and Exchange Commission and the Justice Department over its accounting practices, particularly around whether the retailer...
How the $160B gift card market can catch up to the modern age of...
The following is a guest post from Roy Erez, CEO and co-founder of Loop Commerce. Views are the author's own.
Retail has evolved rapidly over...
Each dollar of fraud costs retailers $3.13
As mobile shopping becomes more common, retailers accepting payments via mobile browser or app face significantly higher rates of fraud compared to merchants who...
Fake goods surface in up to 60% of Google product searches, study says
Google is among the search engines that show fake and possibly dangerous counterfeit goods in as many as 60% of their search results, putting...
Voice-enabled purchasing on the rise
Out of the 27% of American consumers who owned voice-enabled devices last year, 28% of them used the technology to make purchases. This year,...
Five Reasons Catalogs are Making a Comeback With DTC Brands
Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own.
The Sears Roebuck catalog was direct to consumer before DTC was an...
Can Amazon ever compete on quality?
Top-drawer, lovely, unique, stunning — even genuine — don't seem like the adjectives that push shoppers to Amazon to buy something. "Inexpensive" and "fast" almost certainly are, though,...
Six Numbers That Explain The Fate of Department Stores
Department stores were the 20th century's marvelous shopping destination. Retailers that were filled with varied and often unique merchandise, offering high levels of convenience and...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
