Milan, September 2025 – The evolving relationship between digital intelligence and physical retail has taken another step forward with Visionarea’s launch of a new generation of AI-powered people counting sensors. Designed for stores, smart offices, and high-traffic spaces, the new technology aims to make physical environments as measurable and optimizable as digital platforms.
As retailers and facility managers move toward more data-driven operations, understanding real-world traffic patterns has become essential. Visionarea, long recognized for its people counting and retail analytics solutions, now introduces sensors that merge real-time behavioral insights with AI-assisted analysis tools.
“Physical data is no longer separate from digital data,” explains Edoardo Allorio, Managing Director of Visionarea. “We provide companies with the tools to accurately assess visitor behavior, optimize staffing, and enhance real-time decision-making.”
The latest Visionarea systems can detect visitor flows in real time, generate heatmaps, and analyze movement paths inside stores. But the innovation goes beyond counting. The sensors now integrate Natural Language Query (NLQ) capabilities and guided data exploration, allowing non-technical users to interact with complex analytics in plain language. In practice, that means a store manager can simply ask, “Which area had the most engagement last weekend?” and receive an instant visualization on the dashboard.
The interface itself has been redesigned for accessibility and mobility. The responsive dashboard can be viewed on any device and provides instant insight into KPIs such as conversion rates, dwell time, and queue lengths. All systems are fully GDPR-compliant, ensuring that no personal data is recorded — an increasingly important consideration in both retail and smart building analytics.
From Data to Decisions
Visionarea’s MonitorEyes platform acts as the analytical hub for these new sensors. The platform aggregates data from multiple sources — including POS systems, CRM platforms, and marketing campaign data — to build a complete picture of visitor engagement.
Through MonitorEyes, businesses can track:
- Staff scheduling and opening-hour efficiency
- Marketing campaign impact
- Queue management and waiting-time optimization
- Path-to-purchase journeys and heatmaps
- Customer loyalty and return behavior
- Effectiveness of window displays and visual merchandising
The system provides both real-time dashboards for immediate operational responses and historical analytics for long-term planning. Dashboards can be customized, exported, and integrated into existing workflows, with optional staff training and technical support.
Data-Driven Retail for the “Phygital” Era
In what many are calling the “phygital” age — where online and offline experiences converge — Visionarea’s technology illustrates how AI is reshaping the management of physical spaces. For retailers, the benefits range from reduced waste and better staff allocation to higher customer satisfaction through improved in-store experiences.
Already adopted by major retail groups and property managers across Europe, Asia, the United States, and Latin America, the new generation of Visionarea AI sensors signals a broader industry trend: bringing digital precision to the physical world.
For more information, please visit https://en.visionarea.net/
Info: Maresa Russo – maresa.russo@visionarea.net
