Gianluca Cugini: The World Renowned Football and Sharks Statistician
How many famous football statisticians have a passion for Blue Sharks and Black tip sharks ?
There’s probably only one answer to that question, and...
4 Reasons Live-Streaming Video Will Improve Your Business’ Brand Awareness
Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put...
What is the Buyer’s Journey?
In a world of infinite options, there are endless ways to solve our problems.
As consumers, we’ve adapted by getting smarter, more shrewd, and better...
The Best Brands On TikTok In 2020: A Quick Guide
TikTok has become a major player in a brand’s social media success.
We saw a large sway of brands jumping on the TikTok hype in 2019,...
11 Simple Steps To Start And Grow Your Business Instagram Page
As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple...
“Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing” – Book Review
Digital
marketing is a fast-growing field, with developing trends continuously being
improved and adapted to a very dynamic environment. To keep your target retail
audience engaged through...
Assess These 5 Pillars to Determine If You Need a Marketing Firm
To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost...
Why Shopee boldly pushed ahead with a retail pop-up despite low footfall in malls
At a time when malls are struggling to lure footfall, Shopee has taken a bold step in launching its pop-up store in partnership with...
How To Inspire Your Content Team To Have Better Ideas
Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is...
Warning Signs That You Are Creating Irrelevant Content
Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed to flood...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
