The shift to community-driven marketing
Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community....
How to Generate Sales Leads with LinkedIn (Organic & Ad Strategies)
Want to get qualified leads flowing into your business around the clock?
Spoiler alert: you need to step up your LinkedIn game.
LinkedIn is the most...
Five Reasons Catalogs are Making a Comeback With DTC Brands
Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own.
The Sears Roebuck catalog was direct to consumer before DTC was an...
Personalized marketing in a competitive environment for brands and e-commerce retailers
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your...
Why Shopee boldly pushed ahead with a retail pop-up despite low footfall in malls
At a time when malls are struggling to lure footfall, Shopee has taken a bold step in launching its pop-up store in partnership with...
The Difference Between Content Marketing & Content Strategy (& Why You Need Both)
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically.
If you’ve dabbled in it,...
How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are....
Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided...
Creating an Influencer Marketing Strategy
For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need...
Warning Signs That You Are Creating Irrelevant Content
Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed to flood...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
