WSJ: Amazon tests private label pop-ups on product pages
A mobile pop-up ad experiment has come and gone at Amazon but it's creating a stir nevertheless: The e-commerce giant recently experimented with mobile...
Digitally native brands on the power of brick and mortar
Founders and CEOs at digital-first businesses at Shoptalk predict their business models will need to move beyond early strategies like social media marketing...
Can Amazon ever compete on quality?
Top-drawer, lovely, unique, stunning — even genuine — don't seem like the adjectives that push shoppers to Amazon to buy something. "Inexpensive" and "fast" almost certainly are, though,...
Assess These 5 Pillars to Determine If You Need a Marketing Firm
To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost...
Influencer marketing startup Tribe snaps up $7.5M
Tribe, an Australian influencer marketing startup founded in 2015, has raised $7.5 million in a Series A funding, according to a company press release. That...
Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided...
With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
In addition to...
Book Review: Digital Personal Branding by Dario Sipos
This book is an absolute must-read and not just for those starting to build their own brand. This book will help you transform the...
How To Inspire Your Content Team To Have Better Ideas
Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is...
The Best Brands On TikTok In 2020: A Quick Guide
TikTok has become a major player in a brand’s social media success.
We saw a large sway of brands jumping on the TikTok hype in 2019,...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
