Digital Personal Branding: Why to have a Personal Brand
In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their...
The shift to community-driven marketing
Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community....
“Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing” – Book Review
Digital
marketing is a fast-growing field, with developing trends continuously being
improved and adapted to a very dynamic environment. To keep your target retail
audience engaged through...
How to Create an Effective Customer Journey Map
Whether you’re looking to recruit new customers or boost loyalty with your existing customers, it all starts with the same thing: getting to know...
Study: 93% of companies with a personalization strategy boost revenue
Ninety-three percent of businesses with advanced personalization strategies increased their revenue last year, according to a new study from personalization software company Monetate and WBR Research.The...
11 Simple Steps To Start And Grow Your Business Instagram Page
As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple...
How to Generate Sales Leads with LinkedIn (Organic & Ad Strategies)
Want to get qualified leads flowing into your business around the clock?
Spoiler alert: you need to step up your LinkedIn game.
LinkedIn is the most...
Can Amazon ever compete on quality?
Top-drawer, lovely, unique, stunning — even genuine — don't seem like the adjectives that push shoppers to Amazon to buy something. "Inexpensive" and "fast" almost certainly are, though,...
The Best Brands On TikTok In 2020: A Quick Guide
TikTok has become a major player in a brand’s social media success.
We saw a large sway of brands jumping on the TikTok hype in 2019,...
What is Brand Marketing and Why Is It Crucial in Your Facebook Strategy?
When you’ve only got a limited marketing budget, and let’s face it, all budgets are limited, you want to get the biggest bang for your buck....
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
