Five Reasons Catalogs are Making a Comeback With DTC Brands
Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own.
The Sears Roebuck catalog was direct to consumer before DTC was an...
What is the Buyer’s Journey?
In a world of infinite options, there are endless ways to solve our problems.
As consumers, we’ve adapted by getting smarter, more shrewd, and better...
Book Review: Digital Personal Branding by Dario Sipos
This book is an absolute must-read and not just for those starting to build their own brand. This book will help you transform the...
Creating an Influencer Marketing Strategy
For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need...
4 Reasons Live-Streaming Video Will Improve Your Business’ Brand Awareness
Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put...
Unveiling the Strategies for Digital Marketing Success: An Exclusive Interview with Andreea Galiceanu-DWR Agency
In the dynamic realm of digital marketing, one agency has been consistently making waves with its innovative approach and tailor-made solutions. DWR Agency, a...
How To Catch Your Audiences’ Attention in Under Six Seconds
The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in...
Gianluca Cugini: The World Renowned Football and Sharks Statistician
How many famous football statisticians have a passion for Blue Sharks and Black tip sharks ?
There’s probably only one answer to that question, and...
Is This the Perfect Formula for Visual Merchandising?
Gifts & Decorative Accessories recently shared a visual merchandising webinar between the nonprofit group Heart on Main Street, which offers financial aid, mentorship, and education to retailers, and...
Like Me Not: The End of Likes
How do you know a post is on fire and well on its way to becoming viral. Simple, you take a glance at the...
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Will Self-Checkout Ever Win Over Its Critics?
Self-checkout stations show little signs of slowing their expansion across retail, yet critics only appear to be getting louder.
In a recent article in The Atlantic,...
American Express expands small business perks as it reportedly falls under federal investigation
Dive Brief:
Days before The Wall Street Journal reported federal investigators were looking into American Express' sales to business owners, the company introduced more incentives...
Digital Shift Leads Mastercard To Take Contactless Payments To The Cloud
If the sky’s the limit for contactless payments, which the pandemic has certainly shown, and if the technology is deployed across mobile devices ......
